Sports Marketing Programs
National, Regional, and Local Reach
Multiple Touchpoints: Print, Online, Events
Customized Programs with Measurable Results
Our Programs Go Above And Beyond
Whether you want to reach a national, regional or local audience, a SportsXpress sponsorship program can be designed to meet your specific needs and target audience. Our unique and integrated programs incorporate both physical and digital touchpoints all focused on the community sports fan – ensuring your branded message not only gets delivered to – but resonates with – your target market.
SPORTS MARKETING SERVICES
SportsXpress offers a wide range of customized products and services including:
- Brand Based Content
- Product Reviews
- Custom Advertorials
- Sponsorship Programs
- Online Campaigns
THE SPORTS BAG
Our unique direct marketing capabilities are driven by Canada Post’s comprehensive postal database, enabling pinpoint targeting combined with solid coverage.
EVENT MARKETING: RETURN ON INVOLVEMENT
Sports is a universal language, bringing together people of all ages, races, cultures, and religions to interact, cheer on and celebrate.
Whether you are participating as a fan, a volunteer, a worker, or a player, sports forges a powerful presence in our lives. There are hundreds of tournaments and sporting events taking place in different communities throughout the year.
SportsXpress offers marketers the opportunity to reach sports fans through on-site sampling programs, surveys, and contests.
Why Sports Marketing?
Research shows that participation, volunteerism and attendance at community sporting events is highly connected to families, higher education, and higher incomes (Source: Conference Board of Canada 2005, Strengthening Canada — The Socioeconomic Benefits of Sports Participation in Canada).
Organized sports communities are highly committed and extremely passionate about their sports. This unique and substantial market segment is based on a lifestyle that shares a deep common interest — their passion for the local sports scene!
Research shows that there is a very strong likelihood that participants, volunteers and attendees at organized community sporting events are from upper income families. The likelihood of participation is 5 times greater from $100,000+ households than from households earning $20,000 or less!
REACH & FREQUENCY
SportsXpress reaches families — with higher education and higher incomes. Reach PRIME CONSUMERS where they PLAY and make your brand top-of-mind!
SportsXpress offers a controlled circulation of over 100,000 copies, strategically targeted within selected market areas. Distribution regions include active sports communities with proven above average discretionary incomes (research based on amount spent on average recreational spent per household in the past 12 months).
SportsXpress is active in over 20 communities across North America and is published a minimum of six times per year in each region. VIEW FULL LISTDOWNLOAD ADVERTISEMENT SPECIFICATIONS
Are you ready to get in the game?
“Owning a SportsXpress franchise was the perfect “second career” choice, allowing me to combine my love of sports, entrepreneurial spirit, and desire to give back to the community. The initial franchise fee was a fraction of others I considered and the training received was outstanding. The SportsXpress “Game Plan” provides everything necessary to build a thriving business by promoting local sport activities and the businesses who support and cater to the community sport lifestyle.”Rob - Franchise Partner from Syracuse, New York
“SportsXpress filled a big need in Austin. As a parent of a young athlete, I noticed that our teams and select programs weren’t getting the media attention they deserved. Through SportsXpress, our teams and players finally are getting recognized. On the business side, I have received tons of support from local sports organizations and businesses. They see the value in aligning themselves with active, sports-minded families.”Derek - Franchise Partner from Austin, Texas
“I started Fort Wayne SportsXpress in February 2016 and I love it! It is very gratifying being involved with my passion for sports and being able to turn that passion into a career with SportsXpress. I enjoy being my own boss and in charge of my own future. Walter, Cathy and the SportsXpress staff are a pleasure to work with and always there for you when you need them.”Greg - Franchise Partner from Fort Wayne, Indiana